Shelfguys
Scaling Direct-to-Consumer Sales for a Home Improvement Brand
About the Company
ShelfGuys is a Canadian brand specializing in custom floating shelves, offering high-quality, made-to-measure wood shelving for homeowners, interior designers, and contractors.
The Challenge
Our Mission
Our mission was to help ShelfGuys evolve into a leading direct-to-consumer brand by improving their digital presence, creating a seamless e-commerce user experience, and building a consistent brand identity.
Channels We Leveraged
A strategic mix of platforms to drive traffic, boost visibility, and convert users.
Streamlined the store for a faster, more intuitive shopping experience.
Drove high-intent traffic with targeted Search and Performance Max campaigns.
Launched scroll-stopping creatives and retargeted visitors to boost conversions.
Optimized product pages for better visibility and on-site search.
Our Process
Our Step-by-Step Process for High-Impact Websites
Strategy & Audit
We analyze your goals and market to create a custom plan.
Built a Modern E-commerce
High-converting Shopify store with user-focused design, product clarity, and mobile-first experience.
Full-Funnel Advertising
Deployed ad campaigns across Google and Meta, covering all stages of the funnel—from discovery to conversion.
Tracking & Optimization
Implemented analytics, automation, and reporting to monitor performance and scale efficiently over time.
Turning your concepts into impactful campaigns
Explore our methodology and see how we seamlessly blend creativity, passion to craft digital solutions that truly resonate with impactful results.
Shopify E-commerce Design
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Navigation, filtering, and layout -
High-converting online store
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Optimized for user experience
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Full product customization feature
Full-Funnel Setup
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Abandoned cart email and SMS flows
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Follow-up automations
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Shipping and delivery setup
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conversational AI bot for support
Creative Design
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Product photos and lifestyle visuals
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AI-generated promotional videos
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Ad creatives and social media assets
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Reusable content templates
Pay-Per-Click (PPC)
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Google Search and Shopping
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Meta Ads Shopping campaigns
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Highly targeted audience setup
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A/B tested ad variations
Content Marketing
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Product descriptions with SEO & AEO
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Persuasive messaging across website
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Hooks, value statements, and callouts
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Valuable blog posts with SEO & AEO
Reporting & Optimization
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Google Analytics and Meta Pixel
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Real-time reporting dashboard
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Key KPIs (ROAS, CPA, AOV, CTR)
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Iterative improvements based on data
The Results
Clear strategy, sharp creative, and full-funnel execution delivered measurable growth.