+1 778 887 8379   Vancouver, BC Canada

Progressive Health Centre – Case Study

Transforming Patient Acquisition for a Local Health Clinic

chiropractor marketing

About the Company

Progressive Health Centre is a multidisciplinary clinic offering physiotherapy, chiropractic care, massage therapy, and rehabilitation services.

The clinic serves local patients who are actively searching for treatment options nearby.

Progressive Chiropractic Centre is located in the North Oakville neighbourhood of Joshua Creek.

The Challenge

Advertising Was Running at a Loss

  • Campaigns were not targeting high-intent users properly

  • Budget was leaking to broad audiences

  • Competitors were capturing nearby patients

Website Traffic Was Low

  • Limited engagement

  • Minimal action taken

  • Poor mobile experience

No Email Activation System

  • No follow-ups

  • No reactivation campaigns

  • No first-time patient nurturing

No Social Media Presence

  • No consistent content

  • No educational positioning

  • No brand recall in the local market

Treatments Lacked Traction

  • Multiple services had little exposure

  • Weak content explaining benefits

  • No streamlined booking system

digital marketing problem

Our Mission

Our mission was to help Progressive Health Centre transform into a high-performing local healthcare brand by rebuilding their digital foundation, increasing high-intent patient acquisition, streamlining their booking experience, and creating a consistent system that supports long-term clinic growth.

Channels We Leveraged

A strategic mix of platforms to drive traffic, boost visibility, and convert users.
wordpress websites

Designed mobile-first service pages with integrated booking flows to improve conversions.

Captured high-intent patients within a 10km radius using targeted Search campaigns.
Meta ads for home services

Launched educational and retargeting campaigns to increase brand awareness.
business listing for home services

Optimized service pages and local listings to improve search visibility.

The previous website lacked structure, clarity, and conversion focus. Key issues:

  • No clear call-to-action above the fold
  • Weak service positioning
  • Generic content with low engagement
  • Poor mobile experience
  • No strategic layout guiding users toward booking
  • Users were visiting the site, but not taking action.

We redesigned the entire experience from the ground up.

Our Process

Our Step-by-Step Process for High-Impact Patient Growth

Strategy & Market Audit

We analyzed Progressive Health Centre’s local competition, service demand, and advertising performance to identify where patient acquisition was leaking.

Website Architecture & Conversion Design

Designed and structured 28 mobile-first service pages with clear treatment explanations, strong calls-to-action, and integrated booking flows.

Booking & Automation Integration

Integrated Jane App booking system directly into the website and connected email automation to reduce no-shows, confirm appointments, and reactivate inactive patients.

High-Intent Local Advertising

Launched Google and Meta campaigns targeting high-intent users within a 10km radius.

Website & UX Optimization

  • Mobile-optimized service pages
    Mobile-optimized service pages

  • Service landing page structure
    Service landing page structure

  • Clear navigation and conversion flow
    Clear navigation and conversion flow

  • Strong booking CTAs across pages
    Strong booking CTAs across pages

Booking & Lifecycle Automation

  • Jane App integration
    Jane App integration

  • Appointment confirmation emails
    Appointment confirmation emails

  • Patient reactivation campaigns
    Patient reactivation campaigns

  • Follow-up automation sequences
    Follow-up automation sequences

Pay-Per-Click (PPC)

  • 10km radius geo-targeting
    10km radius geo-targeting

  • High-intent search campaigns
    High-intent search campaigns

  • Service-segmented ad groups
    Service-segmented ad groups

  • Retargeting audiences on Meta
    Retargeting audiences on Meta

Social Media & Content Marketing

  • Educational treatment videos
    Educational treatment videos

  • Injury prevention content
    Injury prevention content

  • Authority positioning
    Authority positioning

  • Retargeting audience growth
    Retargeting audience growth

Reporting & Optimization

  • Conversion tracking setup
    Conversion tracking setup

  • Weekly performance monitoring
    Weekly performance monitoring

  • Campaign A/B testing
    Campaign A/B testing

  • Ongoing budget reallocation based on ROI
    Ongoing budget reallocation based on ROI

The Results

Focused local targeting, conversion-driven design, and lifecycle automation delivered measurable clinic growth.

47% Increase in Online Appointment Bookings

Improved landing page structure, high-intent campaigns, and streamlined booking flow significantly increased qualified patient bookings within a 10km radius.

38% Reduction in Cost Per Booking

Eliminated wasted ad spend through tighter geo-targeting, keyword refinement, and service-specific campaigns.

32% Increase in Returning Patients

Email automation and reactivation campaigns brought previous patients back to the clinic, improving retention and lifetime value.

25% Increase in Underperforming Service Bookings

Dedicated landing pages and segmented ad campaigns helped previously low-traction treatments gain measurable visibility and bookings.
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