Intiveo.com
Scaling Demand Generation System for a Dental SaaS Platform
About the Company
Intiveo is a long-standing SaaS platform focused on improving patient engagement for dental professionals. The product serves 85% of American dental schools and 14,000+ dental care providers across the US and Canada.
Target audiences included:
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General dental practitioners
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Orthodontists
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Endodontists
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Periodontists
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Oral surgeons
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Dental service organizations (DSOs)
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Academia and educational institutions
The Challenge
Our Mission
Our mission was to design and implement a scalable demand generation system for Intiveo that could consistently capture high-intent demand, convert prospects into qualified opportunities, and align marketing performance directly with pipeline and ARR growth targets.
Channels We Leveraged
A strategic mix of platforms to drive traffic, boost visibility, and convert users.
Built reporting and attribution visibility across the funnel to track MQLs, opportunities, pipeline velocity, and revenue impact by channel.
Captured high-intent demand through optimized Search campaigns, better keyword targeting, and landing pages built to increase demo conversions.
Turned an underperforming channel into a pipeline driver through refreshed creatives, evergreen campaigns, and stronger audience targeting.
Reduced friction in the buying journey by enabling prospects to book demos instantly, improving speed-to-lead and chatbot conversion rates.
Our Process
Our Step-by-Step Process for Building a Demand Generation System
Discovery & Buyer Insights
Collaborated with sales and product marketing to understand buyer concerns, sales objections, and decision-making factors across the dental buying cycle.
Paid & Organic Performance Audit
Analyzed 6 months of campaign data across GA4, Google Ads, Meta, and LinkedIn to identify performance gaps, demand opportunities, and channel efficiency.
Campaign Strategy & Demand Capture
Built a multi-channel strategy focused on capturing non-branded demand through high-intent search, persona-based messaging, and targeted campaigns.
Conversion & Funnel Optimization
Redesigned landing pages, implemented CRO experiments, and integrated chatbot lead capture to reduce friction and increase demo bookings.
Multi-Channel Demand Generation
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Google Ads high-intent search campaigns -
Meta demand capture & retargeting campaigns
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LinkedIn B2B lead generation campaigns
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YouTube, Reddit & direct media placements
Campaign Strategy & Creative
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Persona-based messaging aligned with buyer pain points
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4–6 video ads produced quarterly
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Webinar campaigns and product launches
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Integrated email nurture sequences
Conversion Rate Optimization
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A/B testing for landing pages
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Homepage messaging and UX improvements
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ChiliPiper chatbot demo booking
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Landing page optimization for paid traffic
Pay-Per-Click Optimization
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Keyword research and intent segmentation
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Negative keyword strategy
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Campaign restructuring by ICP pain points
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Budget allocation based on pipeline contribution
Analytics & Reporting
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Salesforce and HubSpot attribution tracking
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Looker Studio performance dashboards
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Pipeline velocity and funnel analysis
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Channel ROI monitoring and optimization
The Results
Clear strategy, sharp creative, and full-funnel execution delivered measurable growth.
